Tag: Agronomy Sales

The Path to Success They say you arrived where you are today because of your choices.  Your career, your spouse, your financial situation and happiness in life…all due to your choices.  If we accept that as true and we consider the fact that we often take the path of least resistance, we have a recipe […]

A Facebook Trend for the Ag Sales Professional There’s a trend on Facebook where people post something called “Truth is…”  Most of the time I don’t pay much attention, but I saw one the other day that got me thinking about sales.  When kids do them on Facebook, they then fill in a laundry list […]

More people than you think!   Driving down Highway 26, I was “stewing” in my emotions.  By that, I mean I was angry, upset, disappointed and frustrated.  All at the same time.  How you ask?  I just came off a bad sales call.  I failed to prepare for it the way I should have and […]

  Assessments Sustainable  Training A Coaching Environment Organization Complete Article First published in Ag Innovator – Summer issue by Farm Equipment Manufacturer’s Association

That feeling when you finally get your truck out of the rut and start moving Keep the momentum going! Welcome back to the journey to reinvent, reinvigorate and recharge.  If you missed the previous article, here’s the link to the complete article Teaching an Old Sales Person New Tricks, and here’s a quick summary: Review […]

Diagnose, then Prescribe! Imagine you are very ill.  You are experiencing terrible abdominal pains.  You rush to see your doctor.  He takes one look at you doubled over in abdominal pain and hands you a prescription for Vicodin.  “Here” he says, “This is what you need.  It works wonders on all my patients.”  Two days […]

As a salesperson, you can tear down the walls that separate!   As a sales trainer, consultant and coach, I start the process with a deep dive into current sales team strengths/weaknesses and the reinforcement or changes needed.  This discussion typically goes on with the general manager or VP of Sales.  In almost every case, […]

Internal Networking: “Quit Coveying” at Sales Meetings! We could see Rob, our sales manager, coming from across the auditorium.  We knew we were in trouble.  Not real trouble.  Just that humorous kind of trouble that he used as a great management tool. It was July and like many companies in agribusiness, we were having our […]

My guess is yes. Working with sales managers in agribusiness on a daily basis, I hear this complaint a lot.  “We launched a great Customer Relationship Management (CRM) program, but the sales team just does not use it.”  “We spent a lot on it and it has the capacity to do great things.”  “However, we’re […]

Nobody likes to be surprised after the sale “I didn’t realize I only had a week to use the service!” “You didn’t tell me there wasn’t downside protection on this option strategy” “If I’d have known that, I never would have bought it!” Ever hear these comments from a customer?  Do you hear them too […]

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