Tag: commodity sales

And other things you shouldn’t try at home   Last time, we talked about the slinky toy that was handed out in a sales training course. The slinky was symbolic to the continuous process of selling and following up with prospects and customers. If you missed it The Slinky and the Sales Manager. During this same course, […]

Giraffes must have really long tongues!   The road trip from Wisconsin to Panama City Beach is roughly twenty-one hours and can be everything from interesting to boring.  The annual family vacation was in full swing as we headed down the highway, some twenty years ago.  Twelve hours into the trip, we had laughed, sang, […]

That feeling when you finally get your truck out of the rut and start moving Keep the momentum going! Welcome back to the journey to reinvent, reinvigorate and recharge.  If you missed the previous article, here’s the link to the complete article Teaching an Old Sales Person New Tricks, and here’s a quick summary: Review […]

Nobody likes to be surprised after the sale “I didn’t realize I only had a week to use the service!” “You didn’t tell me there wasn’t downside protection on this option strategy” “If I’d have known that, I never would have bought it!” Ever hear these comments from a customer?  Do you hear them too […]

Practical Steps to manage your fears when selling   Jody was calling me from the prospect’s parking lot.  A bit nervous to make her first call on a prospect alone, she phoned to “just talk” for a few minutes. It didn’t take long to realize the anxiety around this call had been building with Jody […]

What to do when your customer is super busy – Planting & Harvest Strategies for the Ag Sales Professional As Dave and I pulled onto the farm, we could see all the hustle and bustle going on.  The weather broke, the planting window was open and this producer was in a full panic to get […]

We’re “Fixin” to get busy in the farming and agribusiness world.  Many parts of our industry are busy all the time, but late March through mid-June is an extra busy time.  On the farm, ground needs to be worked, fertilizer spread and crops planted.  In our Agribusinesses, we prepare for this rush of activity and […]

Over the years, I’ve had the pleasure of training many salespeople in the skills and art of becoming an Ag Sales Professional.  While it’s true that selling is selling, there are some specifics that help when you know the industry you are training in.  For this week’s article, I started to think about how I […]

I Don’t Want to be too “Salesy”             I can’t tell you how many times I heard that statement over the years while coaching sales people on farm calls, but it was often.  I knew exactly what they meant but it always bothered me for several reasons.  I would usually reply, “Yeah, nobody wants to […]

Overcoming the fear of loss (Seller’s Remorse & Buyer’s Remorse)             Both scenarios below have the same point of resistance from the customer.  The customer is afraid of missing out on a better deal.  They fear seller’s/buyer’s remorse so much, they will defy the historical information that it’s time to sell grain/contract feed.  Research tells […]

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