“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Recently, I agreed to be on a webinar that focused on several Ag Tech products. During one of the presentations, my mind started to wander. As the presenter explained their great new product, one thought kept running through my […]
“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Listen in as we discuss the importance of understanding the problem that your product solves. A recent Ag Tech webinar prompted this topic. This lesson could be helpful for you as your company launches new products or services.
Unique thoughts that can help you when selling on-farm Sounds crazy, but to achieve success, you have to put up with spending 99% of your time on tedious, monotonous, and boring tasks just to have that 1% of successful moments. Listen in as I go through this topic and the other two thoughts to help […]
Lessons learned from a fan poster Last weekend, I had the great pleasure of competing in another Ironman race. As always, thousands of fans lined the streets and cheered us on as we swam 2.4 miles, biked 112 miles, and finally capped it all off with a 26.2-mile run. Fans and the posters they hold […]
A yearly examination of your territory, your selling skills, and your sales career June has always been that time of year for reflection on the results of the last 12 months. Until 21, this was the end of the school year and time for my final report card. Pass or fail at going to the […]
Just like an annual physical, we need to stop at some point and take some tests, check the numbers, evaluate the business, review our results, and set goals for the new year. This is part preventative and part proactive. Listen in as we go over some of the tests and analysis you should look at […]
“I sure hope another salesperson stops by today!” A short week calls for a short article. So, let’s get right to the point. The reason for this post is to help you with one of your biggest dilemmas. One of the most common reasons for not prospecting or cold calling is that salespeople don’t want […]
What tools do you use to be more efficient? Towards the end of every sales workshop, I have attendees fill out a quick feedback form. One of the questions I ask is, “What should we have spent more time on? Time management is always at the top of that list. With a large geography and […]
Interview with Pat Sullivan from AgVend Listen in as we discuss Ag tech software and how it can make you more efficient so you can get on more farms and help more customers. Not to mention making sense of all the data you have so you can make better more informed decisions Key Interview Times: […]
How to navigate the deep waters of selling in agribusiness Today, as you jump into your pickup and venture out into your sales territory, remember that there can be some treacherous waters out there. These waters are filled with dangerous reefs, strong currents, and menacing creatures. But they are also filled with opportunities, new worlds, […]
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