Tag: Greg Martinelli

Selling Myself Yourself Remember when we had a dozen or more candidates per open territory?  Today, it’s more likely that you have a dozen openings per candidate.  It’s too expensive, time-consuming, and frustrating for your customers to turn over your sales team.  Here’s a very important component to solving that problem in your business. This […]

Do you know how to calculate what you are worth to your customers? Most salespeople don’t. Listen in as I interview Dale Furtwengler to help you figure it out. In his career as a CFO and 30 years consulting with business owners and sales teams, Dale has a clear message on how you can get […]

3 and a half techniques to jumpstart you back into the selling mode after the holidays The holidays, especially Thanksgiving and Christmas pose a challenge to many salespeople. Our sales productivity drops as the festivities ramp up. First, we spend weeks building up to them.  We make sure orders are entered according to production shutdowns.  We […]

Now, We have our own holidays to celebrate! Recently, I saw a list of nationally “recognized days”.  It was in the thousands and almost none of them involved the one skill that every person needs in their life! Selling.  We are going to fix that today.  It’s long overdue for professional salespeople to have their […]

The #1 problem with the explosion of CRM programs and how you can avoid it from day one If I only had a nickel for every time I was asked to “Say something about CRM in your training session.” The agribusiness industry has been inundated with CRM programs.  But first, a quick definition.  Last month, […]

The #1 problem with the explosion of CRM programs and how you can avoid it from day one The agribusiness industry has been inundated with CRM programs. The Problem:  It starts early in the selling process.  When the CRM salesperson calls on a company, they start at the highest level:  CEO, CFO, or VP of […]

Big moments in training with a lifetime impact on your results In the last six weeks, I have been in front of five different audiences in the US and Canada.  I’d like to share a common experience that has occurred in all five of those and how it can help you or your sales team.  As […]

Big moments in training with a lifetime impact on your results In the last six weeks, I have been in front of five different audiences in the US and Canada.  I’d like to share a common experience that has occurred in all five of those and how it can help you or your sales team.  As […]

5 Ways to sell to the reluctant customer Are you familiar with the technology adoption curve?  It’s the 5-stage bell curve depicted in the picture above.   Developed in the 1950s by Everett Rogers, it breaks customers down into five categories by how they adopt new technology: Innovators = 3% Early Adopters = 13% Early Majority […]

5 Ways to sell to the reluctant customer Just about every industry is affected by new technology.  We are all trying to become faster, better, and always with an eye on increasing the ROI for our customers. However, as salespeople, we struggle to get our customers to adopt this new technology.  Listen in as I walk […]

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