The Mundane, the Work, The Planning, The Extra Effort or Whatever you want to call it. This is Part 3 of a 5-part series on the Five Sales Killers. See previous articles at: The 5 Sales Killers Sales Killer #1 – FEAR Sales Killer #2 – FAILURE “Oh, I could never be a salesperson” […]
Failure teams up with Fear to form one of the most powerful sales killer: The Fear of Failure This is Part 2 of a 5-part series on the Five Sales Killers. See previous articles at The 5 Sales Killers Sales Killer #1 – FEAR […]
Fear doesn’t lurk in the background; it jumps up in front of you and kills your sale Well-intentioned motivational speakers often turn fear into the acronym: False Evidence Appearing Real. Not true. Fear is real and it’s there for a reason. If you fall off a cliff, you die. That’s real. If you overstep your […]
These killers lurk in the darkness of our minds. They put a stranglehold on creativity, growth and success. They hold us back and slow us down from reaching our potential. The first step to overcoming is to identify them and recognize which ones are killing our sales results. If you find yourself thinking that none […]
It’s Boom Time for Seed Selling Delivering Agribusiness is Boom and Bust based on the seasons: Now is that time of year when the seed business is at full speed and mistakes are bound to happen. Learn to handle those mistakes Learn how important you are in navigating these Gray Areas! […]
Last week, we made the arduous journey of building trust with our customers over a long period of time, possibly an entire career. This week, we deal with the even longer journey of rebuilding trust with our customers after somehow breaking it. The trust breaker might be one big event or multiple small ones. […]
Top lessons for every Ag Sales Professional from McDonald’s A few years ago, the movie “The Founder” came and went quickly through theatres. So fast, most of us never had a chance to see it. Flipping through Netflix recently, I had a chance to watch it and was amazed by the great sales lessons you […]
I’d Like a Brand-new Feed Mill for Christmas The old saying “Be careful what you wish for, because you might just get it” comes to mind throughout this adventure in what was to be my second worst day at selling feed. We operated two mills in the area. One, built in the 1950’s and […]
The Day our Feed Trucks Quit I still remember the location on Highway 90 that I was driving on when I got the call from the feed mill. On a boiling, warm Tuesday morning in July, my family loaded into the minivan and headed to O’Hare for the vacation of a lifetime. Fifteen years […]
I know why I want to segment my customers, but How do I go about segmenting them? In our last blog, we covered why you want to segment your customers…. increased sales, increased profits, increased sales productivity, gaining clarity on who to call on and what products or services to offer them. Now comes the […]
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