While you are driving down County Road C today, ask yourself a real question. “What am I worth to my customer versus my competition?” I mean really ask yourself this question. And put it into actual dollars per unit of whatever you sell. “Am I worth $10/ton of feed over my closest competitor?” “$20/bag of […]
If you are not familiar with Feed & Grain Magazine, you should be. Especially if you are in the feed or grain business. Twice a month, I get the honor of writing a sales training article specific to the Ag selling community. If you sell to farmers, producers, or any agribusiness then stop by Coach’s […]
Calling on the Wrong accounts! Start with Who Simon Sinek is great but wrong! Well, maybe not wrong, just not as clear as I think he could be. If you’re not aware, Simon is a YouTube sensation, writer and motivational speaker who speaks on his topic, “Start with Why”. It’s a great message and I […]
Disorganization Recently, we went through the Top 5 Sales Killers (Fear, Failure, Belief, Mundane, and Comfort). In those five blogs, I outlined how these five emotions kill your sale. Now, we are going to dig into the top 2 aspects that kill salespeople. Obviously, not literally kill. I mean these two aspects kill a salesperson’s […]
It’s bumper to bumper until someone makes a mistake Or someone helps the car in front make a mistake As I watched the final laps of Saturday night’s NASCAR race in Daytona, with multiple crashes at the end, I couldn’t help think how similar this was to selling feed, seed, and tractors to farmers. Didn’t […]
Sales is one big game of 20 Questions Ever play that kids game of “Hotter-Colder”? Before video games, my friend Kevin and I were so bored, we played a game called Hotter-Colder. Kevin would cover his eyes, while I hid a toy in the room somewhere. Then, Kevin would walk around the room searching for […]
It’s not the end of the world The regional sales meeting was coming up in three weeks and I was trying to figure out how I could somehow contract some kind of 3-day disease to allow me to skip the meeting. Don’t get me wrong, I enjoyed these meetings and got a lot out of […]
I don’t believe it anymore Have you ever heard someone described as a “Born Salesperson?” Yeah, me too. Prior to going into sales, I believed it. After decades in sales, I don’t believe it for one minute. Sure, I think people are naturally better at communicating, understanding the small intricacies of verbal/non-verbal communication, or networking […]
Balancing Sales Intuition and Laziness Part 5 of the Five Sales Killers. See previous articles at: The 5 Sales Killers Sales Killer #1 – FEAR Sales Killer #2 – FAILURE Sales Killer #3 – MUNDANE Sales Killer #4 – BELIEF In our fifth installment on the 5 sales killers, we tackle something that sounds […]
Develop the belief in yourself, your product, and your customer or you will never believe in the sale! This is Part 4 of a 5-part series on the Five Sales Killers. See previous articles at: The 5 Sales Killers Sales Killer #1 – FEAR Sales Killer #2 – FAILURE Sales Killer #3 – MUNDANE […]
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