2022 Focus Area #1 Bring All your resources to the sale As the Sales Professional, You are the Quarterback of your company’s resources Think about your own buying experiences. Who would you rather do business with? One single salesperson who only gives you their knowledge and skills? Or, a salesperson who brings a team […]
7 Benefits of training all your teams in one workshop Agronomy – Feed – Energy – Grain Sales – Marketing – Customer Service Equipment – Parts – Service – Precision Ag Dairy – Beef – Swine – Retail Does your agronomy team connect with your feed team? Does your energy team know who the feed […]
4 Ways to get more from attending AND 4 Ways to get more from working a booth Originally published in Wisconsin Agribusiness Quarterly Magazine Attending a tradeshow As in-person conferences come back, we can once again attend our local, statewide and even national tradeshows. Pre-Covid, we really took them for granted as there were […]
Build a Scalable Territory 4 ways to drive less miles, call on more customers and be a more effective salesperson It sounds too good to be true, but every salesperson can drive less miles, call on more customers, AND be a more effective salesperson by building a scalable territory. It is very likely that […]
Sales Confidence When meeting with a sales manager, they often tell me they want their salespeople to be more Confident. They know that if their team is more confident, they will sell more and run into less resistance when calling on customers. I couldn’t agree more. However, the struggle is that confidence it is an […]
“Thanks, but I’m happy with my current supplier” During most training workshops, we eventually get onto the subject of prospecting and cold calling. Besides the fear of cold calling, one of the most common struggles I hear from salespeople is all about the “Complacent Prospect”. By complacent, I mean they are happy with their current […]
Who influences your customer’s decisions? It’s an easy question. “Who or where do your primary customers go to in order to determine which products and services they use?” A combination of events led me to a concept that hasn’t been emphasized in sales training enough. I call it “Influencer Selling”. First, we all understand “Influencer […]
7 Instant Ways to be a better Ag Sales Professional Do these now to gain an edge over your competition In a world of commodity sales, we are all trying to stand out and differentiate our products and services. Often these are the exact same products and services offered by others in the market. While […]
“How do I sell during a national or industry wide crisis?” 3 Steps and 5 Articles to Help You Sell During Tough Times Deere went on strike Roundup production facility closed due to hurricane No price quotes on spring fertilizer during the prime selling time No inventory of Ag equipment due to trade wars and […]
How do I become the best salesperson? Hearing their accomplishments and watching the winners of the President’s Club go up on stage was always the highlight of the annual sales meeting. Their spouse joined them on stage as they were recognized by the entire company for what many considered a lifetime achievement. To me, these […]
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