Laser Focus in Ag Sales The 3 customers who are killing your sales productivity Both light and water can be so focused that they cut through large blocks of steel. Amazing when you think about it. The same water that you swim in for recreation, can be focused through a high-pressure nozzle to cut steel. […]
Are you struggling to stand out and getting caught in price resistance? During sales training workshops and coaching sessions, price resistance comes up as one of the salesperson’s biggest challenges. In many cases, the salesperson is selling the exact same products as their competition. Other dealers or Ag retailers are carrying the exact same products. […]
6 Ways to Add Value when selling in Agribusiness Are you struggling to stand out and getting caught in price resistance? Listen in today as I discuss the importance of selling on the Customer’s Value If this podcast helped you on your journey to being more effective in your selling, […]
2 Takeaways from the recent Farm Journal Survey Recently, Farm Journal did a survey of 640 farmers about their view of having sales reps call on them at their farm in light of Covid. (The discussion runs from 27:10 through 35:00 minutes on the webinar) The results indicate that 45% […]
Is the on-farm salesperson essential? 2 Takeaways from the recent Farm Journal Survey Listen in today as I discuss the recent Farm Journal Survey If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also […]
Which part of the sales process are you stuck on? Every manufacturing process, service provider or business unit has a choke point. Every salesperson also has them in their selling process. A choke point is the number one limiter in a process. It’s the one process…the one service…. the one step in your selling strategy […]
The 2 Choke Points in Selling and their 3 Causes Which part of the sales process are you stuck on? Listen in today as I discuss how every process – including your selling process – has a choke point. IT’s that one limiting factor that holds you back. If this podcast […]
4 ways to manage your stress when selling Recently, we have all seen the reports about how stressful farming can be. Our livestock and crop producers work in one of the most stressful professions out there. High debt, low margins, seasonality effects, at the mercy of: the weather, government programs, and international relationships. Add into […]
Selling Stress 4 ways to manage your stress when selling Listen in today as I discuss methods for dealing with stress when selling to your stressed out customers! If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those […]
Co-create the solution to achieve the Impact At the end a long day of riding together on sales calls, my sales manager recommended we pull in and grab some supper before heading back to the office. There in the smoking section of the Iron Skillet, he started his coaching session off with a bold […]
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