Data Tells but the Story Sells Think about this statistic…. when speaking to an audience, only 5% of the people in the room will remember a statistic after you finish your presentation. However, 63% will remember a story you told. Don’t believe me? Test for […]
Did you grow up on a farm? Did your dad hate certain salespeople that called on him? OR Did he hate all salespeople that called on him? Do you hear your dad’s voice in the back of your head as you turn down the driveway to cold call on a prospect? After nearly thirty years […]
Did you grow up on a farm? Did your dad hate certain salespeople that called on him? OR Did he hate all salespeople that called on him? Do you hear your dad’s voice in the back of your head as you turn down the driveway to cold call on a prospect?
3 Negotiating Tactics for the Ag Sales Professional From a great new book by Chris Voss, “Never Split the Difference”
Is this where your next sales call will be? Customers are no doubt busy from time to time. Selling to farmers, livestock producers and agribusinesses is no different. There are times of the year when it seems virtually impossible to get an appointment. As harvest approaches, […]
Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine. If you are not familiar with it, you should be. Great articles every quarter. Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide. For a direct link […]
Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine. If you are not familiar with it, you should be. Great articles every quarter. Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide. For a direct link […]
Are you a Sales Hero or a Sales Henchman? Don’t let one judo chop from your prospect stop you Ever watch one of those superhero movies and notice how the henchmen fight? They give it a good try, but one swift Judo chop and they crumple to the ground. Meanwhile, our hero in the […]
Fear of the Farm Call And the 5 steps to overcome those fears
And the 5 steps to overcome those fears Jody was calling me from the prospect’s parking lot. A bit nervous to make her first call on a prospect alone, she phoned to “just talk” for a few minutes. It didn’t take long to realize the anxiety around this call had been building with Jody for […]
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