Strategies for approaching difficult conversations with customers Originally published in Wisconsin Agribusiness Association Magazine – Fall 2017 Ken was a hard-working livestock producer that I sold feed to for about 15 years. A second-generation producer in his late 50’s, he expanded the operation 3X over what his parents farmed. Over the 15 years, […]
Originally published in Feed & Grain’s Coach’s Corner Blog It’s not about your Selling Process Connect better and sell more when you get out of your selling process and get into your customer’s buying process!
Connect better and sell more when you get out of your selling process and get into your customer’s buying process! Originally published in Feed & Grain’s Coach’s Corner Blog Kevin sat in my workshop recently and talked about his recent experience calling on a dairy producer. “I did everything right. I walked his cows with […]
Originally published in Wisconsin Agri-Business News – Winter 2018 How do you measure your salespeople? How do you measure yourself?
Originally published in Wisconsin Agri-Business News – Winter 2018 How do you measure your salespeople? How do you measure yourself? “I wonder what they do all day. Who’s making sales calls and who isn’t?” says the general manager about his remote sales team. “Bob is really doing great in his territory!” Says […]
Live up to everything you promised your prospects and customers This is NOT a political article. It’s all about how to live up to the promises we make as salespeople when trying to sell a prospect. Find out how you can build trust and win your customer’s vote.
Employ every one of the senses in the selling process Hearing – Sight – Touch – Smell – Taste and …… It’s a tough road out there right now in Ag selling. You know it better than anyone else. Most of our customers are up against narrow margins or below breakeven. Competition is fierce as […]
Employ every one of the senses in the selling process Just imagine you are on a 737 heading to Springfield, sitting on the runway in the middle row, squeezed between a loud talker and someone who hasn’t showered in days. The pilot announces that the plane is ready for takeoff, will be headed for […]
Where do you start when you want to change, build or rebuild the sales culture of your agribusiness? One of the most interesting benefits of training sales teams all over the US is experiencing a wide variety of sales team cultures. You might think that salespeople are salespeople and sales teams are sales teams. However, […]
WHAT WOULD A WEBSITE OF YOU LOOK LIKE? One of the first steps in my sales workshop is to have attendees explain what they do, who they do it for and why customers buy from them. You would be amazed how often this drill stumps the attendees. This podcast helps salespeople understand how their customers […]
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