“YOU” are the Brand to Your Farmers After all, that’s what you are selling! I don’t want to discount all the work that goes into creating logos, mission statements and slogans because those are critical for overall brand recognition and advertising purposes. Those branding elements definitely have their place in a business. However, […]
“YOU” are the Brand to Your Farmers After all, that’s what you are selling! If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links on […]
Selling through Difficulty For those moments when selling feels like it’s all uphill! If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links […]
Part 2: After we Re-open and then possibly quarantine again Welcome back to the journey towards Re-Opening Agribusiness. If you missed part one of this series, please go to Re-Opening Agribusiness Pt 1. Join me today as we discuss the next phase of re-opening selling in agribusiness. These five considerations are: A […]
Re-Opening Sales in Agribusiness Part 1: The Stockdale Paradox and what to do during the crisis Just as the world re-opened in 1946 following the Great Depression and WWII, we will re-open as well. And just like 1946, our lives will never be the same. Not in our personal lives, not in our work […]
As kids, we’re curious. We ask a lot of questions. Back in the day, we were told to quit asking dumb questions. Then we were told that there are no dumb questions. But we grew up, got busy and simply stopped developing our sense of curiosity. However, in sales, curiosity is one […]
3 Ways to Improve Sales through Curiosity As kids, we’re curious. We ask a lot of questions. Back in the day, we were told to quit asking dumb questions. Then we were told that there are no dumb questions. But we grew up, got busy and simply stopped developing our sense […]
5 Ways comedians teach us to sell The Serious Business of Comedy….It’s no Joke! If this article helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links […]
The Ag Sales Professional 3.0 What will the successful Ag Sales Professional look like in the year 2030? Originally published in Wisconsin Agribusiness Magazine Faster—Smarter—Better We love the future! We flock to movies about the future. Books on the future fly off the shelves. And I’m sure there are still a steady stream of […]
Often mislabeled as soft skills, they are essential to your ability to sell It’s in the darkest of times that we find the most value in what is often mislabeled as “Soft Skills”. I say mislabeled because these are the hardest skills to actually teach, learn or even explain at times. However, mastery […]
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