Did you grow up on a farm? Did your dad hate certain salespeople that called on him? OR Did he hate all salespeople that called on him? Do you hear your dad’s voice in the back of your head as you turn down the driveway to cold call on a prospect?
From a great new book by Chris Voss, “Never Split the Difference” Often times, I’m asked to train a sales team in the area of negotiating. Typically, this means negotiating around price resistance or more specifically, how to not drop the price to get the sale. While that is an important skill, I have found […]
3 Negotiating Tactics for the Ag Sales Professional From a great new book by Chris Voss, “Never Split the Difference”
Is this where your next sales call will be? Customers are no doubt busy from time to time. Selling to farmers, livestock producers and agribusinesses is no different. There are times of the year when it seems virtually impossible to get an appointment. As harvest approaches, […]
7 Strategies for Selling to Busy Farmers Game plans for the ag sales professional during harvest Originally published in Coach’s Corner in Feed & Grain Magazine Sep 2018
Fear of the Farm Call And the 5 steps to overcome those fears
And the 5 steps to overcome those fears Jody was calling me from the prospect’s parking lot. A bit nervous to make her first call on a prospect alone, she phoned to “just talk” for a few minutes. It didn’t take long to realize the anxiety around this call had been building with Jody for […]
Are you stuck in the weeds or too lofty to understand the details? Then you need an Altitude Adjustment! Think back to your last several sales calls. Did you get stuck in the weeds in one area? Did you only discuss big-picture topics and never get down into the details of actually doing any […]
And capture the other 75% of available customers A silly reference to Popeye, I know. But hear me out. It’s worth the read What was Popeye’s tag line? “I am what I am and that’s all that I am!” I see many salespeople that follow that same mantra when they sell to their customers. […]
Quit Selling Like Popeye and Pat And capture the other 75% of available customers
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