Tag: seed sales skills

How to be Honest when Selling to Farmers

Last time, I wrote about the number #1 quality farmers looked for in their sales person. The Purdue research polled over 1600 grain and livestock producers, large and small. That survey revealed that Honesty was the #1 quality. Sounds easy. Don’t’ lie, just be honest. However, I think it goes way beyond that. Farmers, anyone […]

Ag Sales Professionals, Agronomy Sales, Feed Sales, seed sales skills

Customer Segmentation Part 2 – Fishing where the big (right) fish are

I know why I want to segment my customers, but How do I go about segmenting them? In our last blog, we covered why you want to segment your customers…. increased sales, increased profits, increased sales productivity, gaining clarity on who to call on and what products or services to offer them. Now comes the […]

ag business, Ag Sales Professionals, Agri-business, agribusiness author, Agronomy Sales, Greg Martinelli, GregMartinelli.net, sales coaching, seed sales skills

Tag: seed sales skills

How to be Honest when Selling to Farmers

Customer Segmentation Part 2 – Fishing where the big (right) fish are

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