Who Ya Gonna Call???

Your customer should answer…. “You”

In the 1980’s famous song by Ray Parker Jr, he shouts out, “Who ya gonna call”.  Of course, everyone knows the next line to be “Ghost Busters”, a classic comedy.  The lyrics to this song point to a very important concept in selling in agribusiness.  They refer to all of these scary situations: ghosts in your house, creepy occurrences, something going wrong, etc.  The question posed throughout the song is; When this happens, who are you going to call?  That’s when, we all yell the answer, “Ghost Busters!”

As an Ag sales professional, what are those very scary things that happen to your customers?  What are those moments of truth that your customers have?  When they don’t know what to do.  When it really matters and all is on the line.  When they really just need to call someone.  What name would they yell out?  Would it be your name?

Some examples:

• When your animals are sick and dying, who ya gonna call?
• When interest rates go up and you want more land, who ya gonna call?
• When your milk production slips for no reason, who ya gonna call?
• When your combine is down at harvest, who ya gonna call?
• When your seed selection didn’t yield enough, who ya gonna call?

Instead of “Who ya gonna call”, the real question is, “Who do you trust to help you with this situation?”  Although that doesn’t make for very catchy song lyrics.

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